With nearly 30 years of experience in the Olympic arena, Felicity has been supporting brands in creating integrated, Games relevant activations, driving business results and brand value from the Olympic asset for over 25 years.
Managing Director at iLUKA since 2009, Felicity oversaw the expansion of the 360-degree services model.
Responsible for guiding many commercial organizations in their association and creating development with global Sporting properties, she brings clients enormous value to maximize synergies, minimize roadblocks and deliver creative brand engagement.